Thumbnails, business cards, banners, invitations and apparel — design built to be read at the size it is actually seen.
A selection of client work — thumbnails, business cards, banners, invitations and apparel.
A thumbnail for a client's YouTube channel, built to be clicked.
A thumbnail is judged at the size it is actually seen: small, on a phone, next to nine others. The subject and the text had to stay legible at that size, which means fewer elements and bigger type than the full-size version suggests.
One to two hours including design, typography and final adjustments.
A business card for Furqan, designed to look professional without feeling crowded.
A card is a small space with a lot to fit — name, role, phone, email, address. The work was in arranging it so everything is findable and nothing fights for attention.
Two to three hours including layout, typography and revisions.
An outdoor banner for Farhan's marketing agency, built for roads and outdoor sites.
The problem was distance. A banner someone reads from a moving car has about two seconds, so the services had to be arranged to land in that order — what the agency is, what it does, how to reach them.
Three to four hours from layout to final polish. The agency says it brought in enquiries from people who spotted it on the road.
A wedding invitation for a client who wanted something formal and professional, but not the same card every family sends.
A wedding card has to carry a lot — names, families, dates, venue — and still feel like an occasion. The work was in making it look considered rather than crowded, with a layout that stands apart from the standard template.
Five hours including layout, typography and revisions.
A premium business card design for John Henry, a client in the UK, built around a white and blue palette, with fields left for him to add his own contact details.
The brief was a card that feels high-end the moment someone takes it — so restraint over decoration: generous spacing, a clear hierarchy, and colours that stay sharp in print.
Four hours including layout, typography and revisions.
A front-and-back t-shirt design for a client who planned to add their own logo, so the layout leaves a clear space for it.
A shirt is read at a distance and in motion. The lettering had to land in a glance at chest size, and the front and back had to work as one piece rather than two separate prints.
Three hours including layout, lettering and revisions.
Most of the work falls into four kinds of design.
The mark a business is recognised by, plus the colours and type that go with it. Delivered as SVG and source files, so it scales from a business card to a shopfront without falling apart.
Posts, stories and ad creatives sized for each platform. Built to hold up in a feed where everything is competing for the same two seconds.
YouTube thumbnails designed to be read at the size they are actually seen — small, on a phone, next to nine others.
Business cards, banners, flyers. I design them and hand over print-ready files. I do not handle the printing itself — your printer will, and my files are built for theirs.
I work with clients in Karachi and across Pakistan, in the UAE and the UK, and I am available to businesses in the USA. Tell me what it is for and where it will be seen, and I will design for that.
From what you need to files you can use.
You tell me what the design is for, what size it needs to be, and where it will be seen. A banner read from a moving car and a thumbnail read on a phone are different problems.
I share initial concepts based on your brand and the direction we agreed. This is where you tell me what is working and what is not.
Two rounds included. Send your notes and I refine. Beyond that, further changes are quoted separately.
Final design in the formats you need — PNG and JPG as standard, SVG and source files for logo work.
The things clients ask before a design project starts.
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